MKTG 2110 - Principles of Marketing

Credit Hours: 3

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

Previous Number: MKTG 340
Writing Intensive Writing Intensive.
Level of Study: UG

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MKTG 2110 - Principles of Marketing