Core Requirements

• MKTG 2110 - Principles of Marketing Credit Hours: 3
• MKTG 341 - Consumer Behavior Credit Hours: 3
• MKTG 445 - Marketing Strategy Credit Hours: 3

Guided Electives

At least six credit hours must be from the following:

• MKTG 346 - Sports Marketing Credit Hours: 3
• MKTG 347 - Social Media Marketing Credit Hours: 3
• MKTG 348 - Service Marketing Credit Hours: 3
• MKTG 349 - Multicultural Marketing Credit Hours: 3

Total Credit Hours 18